Youthstream is the company that manages the exclusive television, marketing and promotional worldwide rights of the FIM Motocross World Championship, the FIM Motocross of Nations, the FIM Women's Motocross World Championship, the FIM Veteran's Motocross World Cup, the FIM Junior Motocross World Championship, the FIM Snowcross World Championship, the Motocross European Championship and the Motocross of European Nations.
The story of Youthstream
Youthstream President Mr Giuseppe Luongo first dabbled in motocross promotion back in 1983. The then youngster with a heart full of passion and a head filled with dreams opened his eyes to a world of limitless possibility when he gathered all the best motocross riders of that era to race at the circuit of Ponte Egola, Italy, attracting an estimated crowd of 20,000 people which was nothing short of astonishing in that period.
Thereafter, Mr Luongo formed his own company GLO (Giuseppe Luongo Organization) and organized two of the most popular races of that era, the ‘Masters of Motocross’ and ‘SuperMotocross’ in Italy. After taking charge of all Italian International Motocross events, Mr Luongo reached a turning point in his career when he promoted the successful 1986 Motocross of Nations, which took place in Maggiora, Italy.
In 1987, Mr Luongo in conjunction with FMI (Italian Motorcycling Federation) created the Internazionali d’Italia (The International Italian Motocross Championship), which later progressed to the ‘Supercup’ in 1989. In 1987 Mr Luongo also formed one of the best and most memorable races of the year, the ‘El Charro StadiumCross de Paris’ bringing for the first time to Europe the American legend Bob Hannah, which was followed by the success of 1988 when the Masters of Motocross series went from four rounds to six and began receiving an extensive amount of TV coverage with participation of all the World Champions and the top American stars.
Fast-forwarding half a decade, Mr Luongo organized the FIM Motocross of Nations in Slovakia, which caught the attention of the FIM later resulting in a contract between the two for Action Group (Giuseppe Luongo’s company) to manage the television rights of the FIM Motocross World Championship. As a result of the collaboration between Action Group and the FIM, the FIM Motocross World Championship made a dent in the history books when the series received, for the first time ever, complete worldwide TV coverage throughout the entire season.
During the years that followed, Action Group signed a contract with the FIM to manage both the Supercross and Motocross World Championships. In 1999 he organized a successful FIM Awards, which took place at Hotel de Paris in Monte Carlo. In 2002 Youthstream was created with the goal to promote the FIM SuperMoto World Championship and by the end 2003 Youthstream had signed a contract with the FIM to become the new promotion team behind the FIM Motocross World Championship.
In the first few years Youthstream had already made obvious improvements to the FIM Motocross World Championship, more television coverage, more fans and more exposure are just a few of the things Youthstream brought forth. In 2005 progression was evident when the FIM Motocross of Nations, an event which had been in a slump over the years prior, burst back into life in Ernée, France.
In 2011 Youthstream took the next natural step in the evolution of the FIM Motocross World Championship with the formation of MX-Life.tv. MX-Life.tv (which has been renamed MXGP-tv.com since 2014) offers live, High Definition (HD) and on-demand coverage of the entire FIM Motocross World Championship, and is readily available for the entire world to enjoy.
Youthstream also works hard to promote the future generation of MXGP, exposing young talent to the tracks and pressures of being a professional motocross rider by incorporating the European Championships with the FIM Motocross World Championship. The MXGP Academy was created by Youthstream to help young talented riders to develop their skills and enter into the international world of competition.
In 2012 Youthstream reached out to everyone with a passion for riding motocross by organizing the MXGP Festival, which was a weeklong event held in Matterley Basin, United Kingdom. The MXGP Festival offered an experience of a lifetime to all riders of all levels, with more than ten different classes from 65cc right through to 450cc, boys, girls, young and old, they were all offered the opportunity to race under the spotlight of MXGP. One of the most memorable moments of the event was the parade lap of more than 300 riders led around the track at one time by British motocross legend and FIM Motocross World Champion David Thorpe.
2012 also saw Youthstream take a giant leap forward with the FIM Motocross of Nations in Lommel, Belgium, as the event received complete international television coverage live and in HD, using all the latest technology and gadgets such as Super Slo-Mo, GoPro on board cameras, Cable Cams and Drone cameras. After such success, major television broadcasters Aljazeera and FOX also jumped on board to broadcast the entire 2013 FIM Motocross World Championship season.
In 2013 the FIM Motocross World Championship branched out into more areas of the world generating a greater span of international exposure. At the beginning of the season, two fantastic new locations graced the start of the calendar. The first was Qatar, which also made history being a night race. The second was in Si Racha, Thailand, another all time first for the FIM Motocross World Championship.
In 2014 Youthstream gave the FIM Motocross World Championship a whole new look, which has already proved popular globally. The championship expanded well outside of Europe, hosting five overseas rounds and have welcomed on board one of USA’s premier sports broadcasters, CBS Sports Network, who joined our loyal European based cast of broadcasting networks, Mediaset, Eurosport and MotorsTV. Mediaset is one of the most important mainstream Italian broadcasters. They have screened every MXGP race LIVE in 2014 on popular sports channels Italia 1 and Italia 2, while MotorsTV and Eurosport have provided coverage for the UK and Europe throughout the season. Eurosport has also been screening MXGP-TV’s ‘26mn Magazine’, a behind the scenes highlights show that covers all the racing highlights, provides a GoPro lap of the track, and features a lot of fantastic never before seen footage from inside the paddock.
The 2014 FIM Motocross World Championship has been the most diverse motocross series the world has ever seen, utilizing seventeen different nations with multiple different types of terrain and style of tracks.
The 2015 FIM Motocross World Championship has been the most diverse motocross series the world has ever seen, utilizing seventeen different nations with multiple different types of terrain and style of tracks. In 2015 the FIM Motocross World Championship travelled to Patagonia Argentina for the first time where the circuit that was built there, specifically for MXGP, quickly became a favourite amongst the riders, fans and viewers as it was wide and contained an array of obstacles made out of great soil which made for excellent racing.
Another great success in 2015 was the MXGP of The Netherlands, which took place at the extraordinary Dutch TT circuit in Assen. The response to this event was unknown prior, but it turned out to be an exceptional round of racing which attracted an energetic crowd with great sporting spirit. The crowd also seemed to enjoy the professional facilities of flushing toilets, a sheltered grandstand and a birds-eye view of most of the circuit which meant they could enjoy the racing to it’s fullest.
In 2016 Youthstream took the best from both motocross and supercross specialities creating the Monster Energy SMX Riders' Cup, a unique event with a concentration of pure adrenaline and show with the greatest rivals of all time.
All of the fastest motocross riders in the world and the MXGP manufacturers took part, KTM, Husqvarna, Yamaha, Honda, Suzuki and Kawasaki. Each brand lined up 3 riders to compete, ending with KTM and their riders of Musquin, Dungey, and Herlings topping the competition.
Every year Youthstream continues their mission to revolutionize motocross, to make it popular beyond belief and increase worldwide awareness. In 2017 they want to raise the bar again and will do so with the main series, MXGP, hosting two rounds new to the series one visiting Indonesia for the first time in over 20 years, while the other will take place in Russia at the Orlyonok Circuit which borders the Black Sea.
MXGP will also return to United States’ renowned Charlotte Motor Speedway. Charlotte provided great racing and proved to be one of the most successful MXGP’s in 2016, we expect 2017 to provide nothing less.
Last but not least, the summit of every season, the Monster Energy FIM Motocross of Nations, that reached another level of epicness in 2016 at Maggiora, Italy. The venue was packed with an awesome crowd unafraid of showing their enthusiasm and love for motocross. Team France: Romain Febvre, Gautier Paulin and Benoit Paturel made history, being lined up as the defending champions they continued the domination of the Chamberlain Trophy for the third year in a row.
In 2017 we expect even more intense racing as the event will take place in Matterley Basin, England, 11 years since hosting its last MXoN.
Once again in 2017, BOTH days of the FIM Motocross World Championship will be available to watch LIVE on www.MXGP-TV.com. This means you can watch non-stop action all weekend which includes all the European Championship races, the FIM Women’s Motocross World Championship, all qualifying races, a LIVE Studio Show with former motocross grand prix star Paul Malin, the Monster Energy FIM Motocross of Nations, and much more.
Every year Youthstream continues their mission to revolutionize motocross, to make it popular beyond belief and increase worldwide awareness.
This is Youthstream. This is motocross. Join the evolution!