A year of milestones for MXGP Digital Platforms!

2019 Social Media Achievements

MONACO (Principality of Monaco) 19 December 2019 – The 2019 FIM Motocross World Championship showcased another fantastic season of racing highlighted by the phenomenal performance of the Slovenian Tim Gajser as he clinched the MXGP World title and the young Spaniard, Jorge Prado winning in MX2. Then we finished the year off on a high with the Monster Energy FIM Motocross of Nations in Assen, where the world witnessed Team Netherlands win for the very first time in the history of the event. And while 2019 has been a big year for racing, it has also been significant from a media perspective.

In the world of MXGP we have reached some incredible milestones across our social channels and have continued to increase our worldwide fanbase.  

Our YouTube channel has surpassed the incredible 200,000 subscriber landmark, with 19 million views adding to the impressive 94 million views altogether since the channel was started back in April 2013. The channel now features over 6,000 videos including, race highlights, best moments, impressive crashes, rider interviews, welcome messages from all the wonderful places that we have visited this season and much more.

Meanwhile our Instagram is now made up of over 900,000 motocross fans which has increased by over 219,000 in 2019 alone. Our Instagram page has become the perfect ‘go-to’ for our fans to get a look at all the latest from every MXGP event, including results, rider catch-ups and behind-the-scenes look on our stories as well as other exclusive content.

This year, we have received over 8.2 million likes on our posts, 19,000 comments and over 239 million impressions. We have also been posting and increasing number of videos, offering our followers a multimedia hub with all the best MXGP has to offer.  This season, we have also been lucky to witness all of the best moments of MXGP in the eyes of our fans with our #MXGP hashtag being used over 433,000 times.

As the MXGP has travelled far and wide this year which included two events in Indonesia, China and Argentina, there has been an increase in fans from Asia and South America. When it comes to majority, the United States places first followed by Italy and Indonesia in third, making up the MXGP community on Instagram.

While both YouTube and Instagram have reached some important milestone, our Facebook page has been right there alongside them. Our Facebook community is now made up of 2.9 million fans from all over the world and this year we have posted over 2,000 times, with our posts reaching over 138 million people.

Last but certainly not least, our Twitter has also played a valuable part in our overall social media presence in providing our fans with all the latest news in the industry. We now have over 72,000 followers, who have engaged with us over 68,000 times this year. As well as bringing all the latest news, we have also been providing live race updates from every Grand Prix for fans on-the-go who may not be available to tune in to MXGP-TV.com.

Our very own digital monthly magazine, the ‘MXGP Mag’ is now up to its 76th issue since the first issue was published in 2013. We have reached 2 million reads, with over 28 million impressions. Each issue features exclusive content like the MXGP Hall of Fame, Vintage Bikes, Paddock Talks, Social Media content and more which is available to read online or using the Issuu app.

Meanwhile MXGP.com now features anything an MXGP fan may need from the 2020 Calendar to the MXGP Live timing as well as all the latest news, venue profiles, online ticketing, our official guides, a link to our MXGP-TV.com streaming service and much more!

Both platforms, MXGP.com and MXGP-TV.com have received over 15 million page views, have 1.5 million unique users and have been visited by fans from 210 countries!

MXGP is very glad for all the achievements this year and that is all thanks to our ever-growing number passionate fans! With 2019 nearly over, we would like to thank all of you that have engaged with us and we are excited to another exciting year in 2020, so make sure you follow us across our social channels, subscribe to MXGPTV on YouTube and make sure you register NOW to MXGP-TV.com for early bird special offer and never miss a moment from the 2020 Motocross World Championship!



Facebook: http://www.facebook.com/mxgp

Twitter: http://www.twitter.com/mxgp

Instagram: http://www.instagram.com/mxgp

Youtube: http://www.youtube.com/mxgptv








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