FMF: THE FLYING MACHINE FACTORY

Look around any motocross paddock anywhere in the world and you will see a number of brands that stand out above all others, and when it comes to exhaust pipes the FMF logo is one that is instantly recognisable and one that has stood the test of time and continues to flourish today. We caught up with Donny Emler Jr. FMF’s Marketing Director who gave us a brief overview of the journey so far.

FMF – Flying Machine Factory – was set up in 1973 by a youthful and exuberant twenty-two year old by the name of Donny Emler, a typical Southern California native who like everybody else in the seventies found the urge to ride and race dirt bikes simply irresistible. This bug meant that he and his riding buddies would be out racing three, sometimes four days a week, sometimes at night but mostly at the weekends all in the name of having a blast. But Donny wasn’t content in just riding, and before long he was searching for that little bit extra, to get the best out of his bikes, and as it turned out, everyone else’s, as ‘L’il D’ Donny Jr. explains:

‘In the ‘70’s So Cal had a lot of tracks and they would race all through the week.  Nights, weekends, it was all about dirt bikes at the time. As dad was working on his own bike and developing engines and exhausts to make them faster, he built a name for himself around the tracks and the So Cal area. ‘Uncle Donnie’ as they referred to him became known as building the best bikes, which started attracting up and coming pro’s like Marty Smith, Danny LaPorte and Warren Reid. After striking so much branding he decided to stop racing and focus on building a name and product to take to market. The Honda Elsinore really helped launch FMF Racing.’

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