MXGP forms a relationship with Forma Boots

LOSAIL (Qatar), 24 February 2016 – Youthstream are pleased to welcome onboard the Italian boot brand Forma, who will be a visible partner in and around the track and paddock starting from the season opener, the MXGP of Qatar this weekend.

The brand Forma was formed in 1999 by Mr. Ivano Binotto and his wife, a couple who had already more than 25years experience in the off-road motorcycling boot history as part-owners of another well-known company. In 1999 the duo started a new 100% independently owned and operated company which took on the name Forma. With a wealth of know-how and experience in the construction of motorcycle boots Forma developed into a widely recognized brand and is now sold in more than 60 countries worldwide.

The base of the boot brand is in Altivole (Treviso) Italy, which is an area that is defined as ‘the heart of sports shoes’. Surrounded by quality shoemakers, Forma have elevated the standard of motorcycle boots and have made a name as one of the most innovative boot brands in the world.

To this day, Forma continues to grow and expand with endless goals in sight. The enthusiasm to produce the best product together with the excellent assistance to the sales distribution network through sponsorship investments in MXGP will make Forma a highly recognized brand on an international scale.

LINKS

Youthstream

FIM

Forma Boots