MXGP & IPONE - Energy and passion linked into a new partnership

FUNCHAL (Portugal), 17 February 2014 – Youthstream is pleased to announce that IPONE, the French leading motorcycle specific lubricant company, has entered a new partnership agreement with MXGP, the FIM Motocross World Championship, with the MXoN, the Monster Energy FIM Motocross of Nations and with the SNX, the FIM Snowcross World Championship that will see IPONE becoming MXGP, MXoN’s and SNX Official & Exclusive Lubricant Partner.

IPONE was started in 1985 with the ambition of meeting the specific requirements of motorbikes. IPONE then extended its range of 100% motorbike lubricants to cater for recreational vehicles, such as quad bikes, snowmobiles, jet skis, etc.

IPONE’s story began in France, but the brand went international at the beginning of the 2000s. IPONE is now distributed in Europe, Africa, Asia and South America, as well as in Canada and Australia.

Since its inception, IPONE has been constantly improving its performance lubricants and its complete range of maintenance products, by continuously investing in competition, with involvement in tough events such as 24 hour Endurance Road Racing, World Superbike Championship, The Dakar and the Red Bull Romaniacs.

Giuseppe Luongo, President of Youthstream: “We are delighted to welcome IPONE as Official and Exclusive Lubricant Partner to MXGP, MXoN and SNX. We know the company well through their long association with major motorcycle championships.  This partnership will truly allow our teams to share their respective expertise and we are looking forward to working hand in hand.”

The company’s Managing Director, Frédéric Olivier, commented on the new partnership with MXGP: "For nearly 30 years IPONE has dedicated its passion to motorcycles, especially motocross. For 30 years we have manufactured and provided the best lubricants, maintenance and care products for the motorcycles. We are working everyday to communicate and share our passion. Therefore we are glad to associate ourselves to this great adventure of MXGP. Known for the quality of its organization, its teams and its partners, this championship conveys values such as surpassing oneself, excellence and its desire of sharing emotions in which we identify ourselves. We are proud to be part of this partnership, let’s meet on races to share those exceptional moments which, MXGP is the only one to provide you."

MXGP and IPONE partnership first takes to the track with the first race, the MXGP of Qatar, on March the 1st, at Losail.

 

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