UFO Plast launches a corporate renewal process through the presentation of a new communication system, in order to build a different dialogue with their supporters and better communicate the brand and quality of the Made In Italy products.
On 15 July 2020, a new phase begins for the historic brand from Bientina, Italy. After months of work thanks to a collaboration between all company departments and some of the best communication professionals active in Italy.
UFO Plast focuses on a new coordinated image, a new website, and new communication on social media to present the company in a more innovative way and to best communicate the ‘Made in UFO’ quality and philosophy that has made the brand an off-road icon around the world.
“We are experiencing a very important historic moment made up of challenges
and changes and we at UFO Plast want to face it with all the Italian character that distinguishes us “ says Simone Consoloni, CEO of UFO Plast.
I strongly wanted a change of company pace that would enhance the presence
of our ‘Made in Italy’ abroad and, to make it happen, we have invested a lot of energy in developing better communication with our supporters. We have always thought that the quality of UFO products was not properly communicated, hence the decision to move toward a new image and a new communication, to expand to new markets such as the United States.” – Simone Consoloni, CEO
The campaign, promoted all over the world, will begin with the launch of the new website which will greatly improve the user experience and speed up navigation
on all devices.
The concept that guides the new coordinated image of UFO is the existence of two di erent dimensions; one visible and known, the other to be explored - towards which the sport, passion, and desire for adventure push us every day.
UFO Plast, with its equipment, gives access to this new unexplored dimension, made of inclusiveness, of people able to see things not everyone can see and do things that nobody dares to face. The new graphics and a new communication line will be launched on Social Media through an unconventional strategy that will introduce a more interactive and captivating way of corporate storytelling.
“This is only the beginning of a new phase that will a ect the brand in the
coming years. During the lockdown we worked tirelessly on this appointment.
We have accelerated to give our supporters more usable platforms, to optimize communication, and stay closer to those who want to seriously live their passion.
We will dialogue more with our audience, we will welcome them even more within the UFO universe, where the quality and durability of the products are a sureness and in which we all share a passion for challenges.” says Luca Di Pasquale, marketing manager of the company.
In a constantly evolving global market, new challenges are not lacking and UFO Plast is about to take them on in a whole new way.
