The 2023 MXGP season spoiled us with some amazing races, breath-taking action and fantastic champions!
The social media following followed that exciting year with great achievements too. Especially with the TikTok platform that saw our MXGP community on this fast-growing platform, increased by 150% to 251,000 followers with 48 million videos views in 2023 that produced a great engagement with 2.4 million likes.
A similar rise was seen in views on YouTube with 31 million in 2023 which accounts for a 150% raise from 2022. The number of subscribers on YouTube rose to 356,000, a 14% increase. YouTube’s rise is in most part due to the great YouTube Short contents (more than 18 million views) that brought to fans a closer exciting look and a different point of view at MXGP.
MXGP’s Instagram account counts now 1.25 million followers and has delivered exciting content such as reels that combined 12.4 million views in 2023. This season, we have also been lucky to see fans spreading the best moments of MXGP with our #MXGP hashtag being used over 918,000 times.
As the MXGP has travelled far and wide this year which included two events in Indonesia and Argentina, there has been an increase in fans from Asia and South America. When it comes to majority, the United States places first followed by Italy and Indonesia in third with countries like Australia and Argentina well in the top 10 of the MXGP community on Instagram.
Our Facebook community of 3.12 million people and MXGP reach keep expanding with a Post Impressions of 152 million (53% increase). Fans continue to engage on Facebook, with a total of 5.4 million post engagements this season, which is a whopping 237% rise. These figures demonstrate the high level of engagement among fans, highlighting the nature of motocross’ proximity between fans, riders and the MXGP paddock.
On X (formerly Twitter), we are nearing the 100K followers mark with 96,5K and the tweets of 2023 reached 18 million post impressions. We consistently keep MXGP fans informed and engaged through X during Grand Prix events by providing live coverage, including live tweets during races. This approach ensures that we deliver the latest news and updates, providing fans who may not be able to tune in to MXGP-TV.com but still want real-time information on the races.
Our digital monthly magazine, MXGP Mag’ has successfully published its 123rd issue since its first publication in 2013. With more than 4 million reads and over 44 million impressions, each edition offers exclusive content, including the MXGP Hall of Fame, Vintage Bikes, insightful articles, Social Media, great MX photos and more. You can access and enjoy these features online or through the Issuu app.
The MXGP.com platform has received 1.6 million unique visitors with 11.3 million page views while MXGP-TV.com continues to bring all the Grand Prix live along with being the only place broadcasting the important RAM Qualifying Races that distribute points to the top 10 riders since 2023 which has heightened the importance for every rider to also perform on the Saturday. The brand-new format of Behind The Gate is also available in prime time every week after each Grand Prix on MXGP-TV.com.
MXGP is very happy for the accomplishments achieved this year, all made possible by our community of passionate fans! As we approach the end of 2023, we extend our thanks to everyone who has taken part in this season. Anticipating another thrilling season in 2024, stay connected through our social channels, subscribe to MXGPTV on YouTube, and make sure you registration NOW to MXGP-TV.com for the special 2024 Season Offer and get all the action from the 2024 Motocross World Championship!
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Youtube: https://www.youtube.com/@motocross